LaMarca Strategies

Sharing the experience

Delilah in JRN studios 2002

Delilah

 

Delilah is easily one of the biggest success stories in modern radio history. 

But Delilah’s national rise began with a small company called Broadcast Programming and the strategic vision of Edie Hilliard, Mike McVay and Jim LaMarca.

1995—BP identifies a changing market condition caused by radio consolidation. Filling the need for quality talent at low cost, BP introduces nighttime love songs with Delilah.

The industry resists but the ratings success and branding advantages of being a Delilah affiliate soon catch on.

Jim oversaw the affiliate sales effort and quickly took on overall management of the broadcast division anchored by Delilah.

In just 5 years the show was on over 200 stations reaching 8 million people a week and billing nearly $10 million per year.

This was the grand slam that put BP on the map and made a viable acquisition target for Jones Radio Networks.

 

 

Phone 206-778-3808

E-mail: Jim@LaMarcaStrategies.com