the strategic plan
A good strategic plan won’t guarantee you a win but you’re guaranteed to lose without one!
I was lucky! Early in my career I was exposed to the value of building a strong strategic plan and what a difference maker it can be. I’ve used this experience in many ways from marketing, sales, general management and in consulting and it has never let me down.
At a minimum a plan should include:
- · The marketplace
- · A 360 degree view of your company
- · Products
- · Staff
- · The perception and reality of your customers and prospects
- · Your marketing
- · Your competition
- · Growth areas
- · Threats to your success
- · Unique Value
I’ve done this many, many times since that eye opening experience and I am continually delighted with the results. Whether your business is relatively new or long standing it is essential you revisit your plan, re-energize it and get on track.
If you’d like to learn more about developing a strategic plan give me a call at 760-637-5333 or E mail me.